about Steve
Steve Carroll is a collaborative Landscape Design and Construction professional with over 25 years of experience leading design-focused businesses. His work spans landscape design, outdoor living spaces, custom outdoor structures, furnishings, and home accessories.
His career includes successful ventures across residential, retail, wholesale, commercial, eCommerce, and service-based sectors. With deep expertise in design, 3D rendering, construction, and outdoor environments, Steve is known for transforming raw client ideas into thoughtful, cohesive solutions.
He has built lasting partnerships with homeowners, entrepreneurs, and globally recognized brands—including Crate & Barrel, Nordstrom, Neiman Marcus, MoMA, Restoration Hardware, and Williams Sonoma. and many more…
Career
Design Director & Owner, SC Design (2018–Present)
SC Design is a full-service creative resource for homeowners seeking expert collaboration with landscape design and construction.
Primary Responsibilities:
Custom outdoor living space design and construciton management.
Client collaboration and project execution.
Partnership with a broad network of industry professionals.
Design and manufacturing consultant for the development of furniture and home accesories.
Landscape Designer & Sales Associate, Greenway Design (2024–2025)
Greenway Design is a highly experienced Landscape Design & Build company serving San Diego County, specializing in personalized outdoor living spaces that blend aesthetic beauty with functionality.
Primary Responsibilities:
Landscape design, sales, estimating, construction proposals, and construction drafting.
3D design presentations, construction contracts, and strategy meetings.
Client collaboration, HOA submittals, and phased project planning.
Expertise in fire-safe landscape design and sustainable outdoor solutions.
Landscape Designer, Project Manager & Sales Associate, Nature Designs (2021–2024)
Nature Designs is a boutique Landscape Design, Build & Maintenance company serving homeowners throughout San Diego County.
Primary Responsibilities:
Landscape design, sales, project management, estimating, and construction proposals.
Construction drafting, 3D design presentations, and HOA submittals.
Contract development, change orders, permitting, and punch-list meetings.
Strategic planning and on-site coordination for project execution.
Landscape Designer, Project Manager & Sales Associate, Install-It-Direct (2020–2021)
Install-It-Direct is a boutique Landscape Design & Build company specializing in efficient, high-quality outdoor transformations.
Primary Responsibilities:
Landscape design, sales, project management, estimating, and construction proposals.
Construction drafting, 3D design presentations, and HOA submittals.
Contract development, change orders, permitting, and strategy meetings.
Coordination of design implementation with installation teams.
Design & Sales Director, Swing Design (2009–2018)
Swing Design provided design, production, and distribution services for high-end brands such as Crate & Barrel, Nordstrom, Neiman Marcus, MoMA, Restoration Hardware, and Williams Sonoma.
Primary Responsibilities:
Key-account sales, product design, project management, and marketing strategy.
Establishing and maintaining global production relationships.
Website design and management, catalog design, and packaging.
Frequent overseas travel for quality control, sourcing, and exhibitions.
Steven sold his 50% share in Swing Design after merging it with Cambridge Holdings, shifting the focus to eCommerce in the DIY/Maker/Designer market.
Co-Founder & Design Director, Cambridge Holdings Corporation (dba Swing Design) (2016–2018)
Cambridge Holdings (dba Swing Design) was a leading eCommerce platform and social community for modern Makers and DIY enthusiasts. It became the largest online seller of modern DIY resources, including brands such as Silhouette, Cricut, Oracal, Siser, Graphtec, and Brother.
Primary Responsibilities:
Product curation and business development for eCommerce platforms.
Marketing strategy, brand partnerships, and operational growth.
Content creation and community engagement for the DIY market.
Steven sold his 50% share in Cambridge Holdings after merging it with Swing Design, shifting the focus to eCommerce in the DIY/Maker/Designer market.
Partner & Designer, Carroll Design Studio (2004–2009)
Carroll Design Studio specialized in modern, welcoming, and highly functional interior spaces with a focus on residential and restaurant environments.
Primary Responsibilities:
Business development and project management.
Custom furniture design, photography, and branding.
Web design and graphic design.
Notable Clients: Savin Bar & Kitchen, Sherbourne Inn, Sage Inn, Artistry Kitchen, Tavolo Ristorante, Ashmont Grill, French + Italian Boutique, Revitalive Cafe, Vincent’s Night Club, Milk Street Cafe, and various residential/commercial clients.
Product Designer, Swing Ltd. (1998–2009)
Swing Ltd. specialized in product design, manufacturing, and global distribution for the home decor and lifestyle industry.
Primary Responsibilities:
Product design, project management, and marketing strategy.
Establishing and maintaining global production relationships.
Tradeshow management, website development, catalog design, and packaging.
education
Wentworth Institute of Technology
Bachelor of Science, Industrial Product Design (1998)
Associates Degree, Architectural Engineering (1994)